About Casa
Casa is a free, always-on, AI-powered home advisor.
We help homeowners understand what their home needs, confidently manage maintenance and repairs, and avoid the stress, confusion, and endless research that comes with owning a home.
Our app-based home advisor turns complex home problems into clear, personalized guidance that saves people time, money, and anxiety.
About The Role
We're looking for a Social Media Content Creator to drive Casa's awareness, engagement, and product adoption in the homeownership community.
You will own the creation of short-form content across a variety of platforms. You'll create content that educates, entertains, and builds trust with homeowners, ultimately driving app installs. And you will analyze and iterate to find the highest-performing content types.
This is not a traditional corporate social media role. We are not looking for someone to manage static brand posts or schedule generic marketing content.
We are looking for someone who likes to move fast and who loves creative freedom. Someone who understands internet culture, knows how to create platform-native content, and can move quickly from idea to execution and iteration. We'll support you in pursuing your ideas, big or small.
Success in this role means building a repeatable content engine that drives audience engagement, app downloads, and brand trust through high-velocity content creation.
What You'll Do
- Create (capture, edit, and produce) short-form content that captivates the homeowner audience.
- Publish content across TikTok, Instagram Reels, YouTube Shorts, Facebook, LinkedIn, X, and Pinterest.
- Engage with our audience via comment threads on our posts and other relevant homeownership content.
- Analyze engagement and performance metrics to continuously improve content quality, reach, and audience resonance.
- Collaborate directly with the founders to define Casa's public voice and social presence from the ground up.
- Operate with speed and autonomy. Test hooks, formats, narratives, editing styles, and trends to identify what performs best.
You're A Good Fit If You Have
- Experience creating viral content for TikTok, Instagram, YouTube Shorts, or other social platforms, either professionally or through personal accounts.
- Strong instincts for short-form storytelling, audience psychology, hooks, pacing, and platform-native content creation.
- Genuine passion and enjoyment for tapping into new media virality.
- Ability to independently shoot, edit, and publish content using tools such as CapCut.
- Strong understanding of internet culture, trends, memes, and modern creator ecosystems.
- Comfort experimenting quickly and iterating based on performance data and audience feedback.
- Self-starter mentality with the ability to operate independently in a fast-moving startup environment.
- Bonus points for experience creating consumer, lifestyle, creator-led, homeownership, DIY, or AI-related content.
What We Offer
- Compensation ranges from $35-$75/hour depending on experience and skill level.
- Flexible remote work environment.
- Direct ownership over meaningful initiatives inside a category-defining consumer brand.
- Fast-moving culture focused on execution, creativity, and impact.
- Opportunity for full-time employment, including equity, over time.
Ready to apply?
Send a short introduction along with your resume, LinkedIn, and social accounts to careers@trycasa.com.
Email careers@trycasa.com